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Paid-Ad SetupFundamentals

Learning path

A week-by-week route through the curriculum

You can move faster or slower, but this is the order the modules are designed to build on each other.

A sample tracking-plan worksheet with a UTM parameter table sketch and a printed step-by-step campaign diagram, used as educational course material

Week by week path

  1. Week 1

    Foundations and account safety

    Get comfortable with advertising terminology, account roles, and how to handle client access responsibly.

  2. Week 2

    Structure and audiences

    Practice translating a sample brief into an objective, an audience definition, and a clean campaign structure.

  3. Week 3

    Creative and landing-page review

    Run through the creative and landing-page checklist against sample assets before anything is submitted.

  4. Week 4

    Tracking and QA

    Build a simple tracking plan, test it, and document what you verified — this becomes a template you reuse.

  5. Week 5

    Budgets, reporting, and handoff

    Put together a short status report and a documented approval step, ready to hand to a client.

Self-paced, but not aimless

Because the training is recorded, you can revisit any module as often as you need. The week-by-week structure above is a guide, not a deadline — the goal is a documented workflow you can actually rely on, not a race to finish.

Consented inquiry

Ready to see if this path fits you?

Send a quick note and we'll help you understand whether the Paid-Ad Setup Fundamentals masterclass matches where you're starting from. No obligation, no automatic follow-up beyond what you ask for.

  • Recorded, self-paced masterclass training
  • Practice checklists and documentation templates
  • Clear guidance on what platforms review independently

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