Learning path
A week-by-week route through the curriculum
You can move faster or slower, but this is the order the modules are designed to build on each other.

Week by week path
Week 1
Foundations and account safety
Get comfortable with advertising terminology, account roles, and how to handle client access responsibly.
Week 2
Structure and audiences
Practice translating a sample brief into an objective, an audience definition, and a clean campaign structure.
Week 3
Creative and landing-page review
Run through the creative and landing-page checklist against sample assets before anything is submitted.
Week 4
Tracking and QA
Build a simple tracking plan, test it, and document what you verified — this becomes a template you reuse.
Week 5
Budgets, reporting, and handoff
Put together a short status report and a documented approval step, ready to hand to a client.
Self-paced, but not aimless
Because the training is recorded, you can revisit any module as often as you need. The week-by-week structure above is a guide, not a deadline — the goal is a documented workflow you can actually rely on, not a race to finish.
Consented inquiry
Ready to see if this path fits you?
Send a quick note and we'll help you understand whether the Paid-Ad Setup Fundamentals masterclass matches where you're starting from. No obligation, no automatic follow-up beyond what you ask for.
- Recorded, self-paced masterclass training
- Practice checklists and documentation templates
- Clear guidance on what platforms review independently